STC Summit 2016

In this presentation Stefan Gentz will talk about the change from technical documentation to technical communication, intelligent information, Industrie 4.0, and what this means for technical writers. Today, customers interact with technical content in new ways and customer expectations have changed dramatically. The industry is moving away from board manuals to heads-up displays, technical content is delivered with text to speech, and technical content consumption is no longer limited to humans. The quality and delivery of technical communication has a strong impact on brand recognition; it can have positive and negative effects. We need to rethink how and where we deliver technical content to customers, and how this affects business.