Freelancers and independents wear three hats: one for their expertise, one for marketing, and one for business sense. Most focus on their expertise hat, thinking that knowledge, experience, and professionalism will carry the day, and neglect the other two hats. This session discusses all three: how the marketing hat is needed to get work and position yourself; how the business hat actually keeps you going financially and affords you the opportunity to charge properly; and that the expertise hat can only be used when the other two are used properly.
